Event reference

The sales channel pushes these events to the dataLayer. Each page lists when an event fires and the parameters specific to it; the parameters shared by all events are described in Parameters.

Events

Group	Events
Shopping	view_item_list, select_item, view_item, add_to_cart, remove_from_cart, begin_checkout, add_payment_info, purchase, add_donation, remove_donation
Promotions	view_promotion, select_promotion, error_promotion
Account	login, sign_up, login-error
Interactions	Page View, buy_tickets, open_cart, edit_cart, edit_session_date, select_list_element, select_map_element, open_3d_view
Errors and timeouts	purchase-error, form_errors, timeout, timeout_action

The shopping and promotion events follow the GA4 recommended ecommerce events, so GA4 understands them without any mapping.

Conventions

• Parameters are inside ecommerce, except event, event_id and the logged-in userId, which are at the top level. See Parameters.
• Ignore vrs_ events and keys: they are for Onebox's internal use and change without notice.
• Parameters can be added at any time. Ignore the ones you do not use.
• Event names are case-sensitive. Note that a few contain a hyphen (purchase-error, login-error) or a space (Page View). If you send them to GA4, rename them to letters, numbers and underscores, for example with a Lookup Table variable.