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Server-Side Tracking

Overview​

Onebox Ticket Distribution System is expanding its analytics capabilities to support server-side tracking tools. This approach offers significant advantages for data accuracy, reliability, and privacy compliance.

Current Status​

We are currently in the process of implementing server-side tracking solutions with a focus on high-value conversion events, particularly the purchase event. This ensures that critical business metrics are captured with maximum reliability.

Supported Events​

In the current implementation, we prioritize conversion tracking for:

  • purchase - Complete transaction data including all items, revenue, and customer information
  • Additional conversion events will be added in future releases

Benefits of Server-Side Tracking​

Server-side tracking provides several advantages over client-side implementations:

  1. Improved Data Accuracy: Not affected by ad blockers or browser restrictions
  2. Better Performance: Reduces client-side code execution and improves page load times
  3. Enhanced Privacy: Provides better control over what data is shared with third parties
  4. Reliable Conversion Tracking: Ensures business-critical events are captured even when client-side tracking fails

Implementation​

Server-side tracking configuration is currently available as a manual setup performed by the Onebox team. We work directly with your team to ensure proper implementation and data flow.

How to Enable Server-Side Tracking​

To implement server-side tracking for your Onebox implementation:

  1. Contact your Onebox customer support manager
  2. Provide details about your tracking requirements and analytics platforms
  3. Our technical team will configure the server-side tracking for your events
  4. We'll provide documentation specific to your implementation

Roadmap​

Our server-side tracking roadmap includes:

  • Expanding the range of events captured server-side
  • Self-service configuration options
  • Integration with additional analytics and marketing platforms
  • Enhanced data transformation capabilities

Support​

For questions about server-side tracking implementation or to request this feature for your account, please contact your Onebox support representative.